Pricing for sellers
Listing is always free — Via only earns a marketplace fee when you make a sale. Upgrade for a lower flat fee and tools that help you sell more.
Via Seller
Everything you need to start selling.
$0forever
- Marketplace fee
- 5%–3% progressive scale
- Listing boosts
- Pay as you go
- Storefront
- Basic
- Analytics
- Basic
- Team members
- 1 seat
- Bulk listing
- —
- Support
- Standard
Via Pro
A lower flat fee plus growth tools.
$19.99/month
- Marketplace fee
- 2.5% flat
- Listing boosts
- 5/month
- Storefront
- Custom
- Analytics
- Advanced
- Team members
- 1 seat
- Bulk listing
- Up to 25 rows/import
- Support
- Priority
Via Business
For high-volume shops and teams.
$49.99/month
- Marketplace fee
- 2.0% flat
- Listing boosts
- 20/month
- Storefront
- Advanced
- Analytics
- Advanced + CSV exports
- Team members
- 3 seats
- Bulk listing
- Up to 500 rows/import
- Support
- Priority (dedicated)
Via Seller marketplace fee is marginal: 5% on the first $100 · 4% on $100.01–$500 · 3.5% on $500.01–$2,000 · 3% above $2,000, with a $0.99 minimum per sale. Paid plans replace the scale with their flat rate. Fees apply to the item subtotal only — never to delivery or tax.
Buyers cover the Via Protection Fee (3.5% + $0.55) at checkout — it’s never deducted from your payout.